It is being reported that popular video sharing site YouTube hit a major milestone in January by surpassing the 100 million U.S. viewer mark for the first time. According to comScore, an Internet marketing research company, U.S. internet users viewed 14.8 billion online videos during the month, which is a 4% increase compared to the previous month and YouTube accounted for 91% of the incremental growth.
According to comScore, during January 100.9 million viewers watched 6.3 billion videos on YouTube.com, which means on average 62.6 videos per viewer. YouTube.com accounts for more than 99% of all 6.4 billion videos viewed within Google Sites. YouTube was bought by Google in 2006 for $1.65 billion.
The comScore report also revealed some interesting facts about online video viewers. For example, in January, 2009, 76.8% of the total U.S. Internet audience viewed online video and on average a viewer watched 356 minutes of video during that month.