Sony on Monday introduced three new digital SLR cameras for those buyers who wants to step up from their point-and-shoot digital still cameras. The new cameras (DSLR-A380, DSLR-A330 and DSLR-A230) are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.
First of all the cameras are more compact and lighter than previous models. The 10.2 megapixel a230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel a330 and the 14.2 megapixel a380 cameras are also smaller and lighter than their predecessor models. The new cameras feature a 2.7-inch Clear Photo LCD screen, slots for high-capacity Memory Stick PRO Duo, Memory Stick PRO-HG Duo and SD/SDHC media, APS-C size CCD sensor and an HDMI terminal for playing back your photos in a compatible HDTV. Moreover the A330 and the A380 have pull-out LCDs.
According to Sony, pre-orders for these new cameras will begin on May 18, 2009. What about price? The a380L, a330L and a230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens. On the other hand, the a380Y, a330Y and a230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.