Samsung Electronics America Inc. have launched Samsung Apps, the first HDTV-based application store where users can download applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems via the upgraded Internet@TV – Content Service. The introduction of Samsung Apps delivers a faster and more flexible platform that provides consumers with an expanded, easy-to-navigate selection of content and applications from leading content providers and services. Samsung Applications can be downloaded and viewed all while watching TV. Premium applications will be available for purchase via the platform’s transactional interface in the second half of 2010.
On Samsung Apps consumers will be able to find a selection of content and applications from leading services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and VUDU. Apps available for download today meet a variety of consumer interests and can be viewed while watching TV. They span information, video, lifestyle, games, and sports. For example, you can track breaking news while watching your favorite TV show from the comfort of your couch. For those who love to rent movies, video apps include a multitude of movies available for streaming in HD quality. Additionally, several apps will allow interactivity between HDTVs and select Samsung WiFi-enabled phones. More than 20 apps will be available by the end of March, with hundreds expected by the end of the year.
The new Samsung Apps platform allows content owners and developers to develop apps that work across multiple devices for the ease and convenience of consumers. Content and application developers will have new opportunities to build applications, content and services through the Samsung Apps Software Developers Kit (SDK). The Samsung developers program will be an open platform that encourages anyone from premium content owners to individual developers, to create their own applications.