Microsoft to spend 100 million on Bing

May 27, 2009

Microsoft is expected to unveil a new version of its Internet search engine this week. And according to some sources, Microsoft is planning to spend up to 100 million US dollars on a multimedia advertising campaign for the new search engine, named Bing.


According to Advertising Age, the new advertising campaign will not attack Google by name but will instead highlight what Microsoft believes are some key advantages of its new system over the dominant search engine. The $100 million figure sounds good when compared to $25 million that Microsoft’s rival Google spent on advertising last year.

Microsoft has been developing and testing Bing under the name Kumo and plans to issue details about it later this week at a technology conference. The new search engine is expected to offer some advanced features such as a navigation window to move between different types of searches, and a section devoted to related queries.

Leave a Reply

Note: The sign * means required field. Comments are subject to moderation.