Search engine giant Google has rolled out two new improvements to the Google Search. The first improvement will deliver you better related search terms and the second improvement will allow you to view longer description in search results.
Google Search
From now on a new technology in Google Search will try to identify associations and concepts related to each and every search term, which will ultimately result in more useful related search terms that are displayed at the bottom, and sometimes at the top, of the search results page.
For example, if you search for “principles of physics”, Google’s new algorithms will understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need. So, those search terms will be displayed as related searches with the search results. This will help the users in finding the required information by visiting least pages.
According to Google, their search engine can now target more queries, more languages and can suggest more relevant search terms. Additionally, Google have also started to offer refinements for longer queries.
On the other hand, Google have started show longer search result descriptions, specially when the search query is long. With this improvement Google wants to provide more information and context with search results. Increase in the number of lines in the snippet means more information and more occurance of the search terms. This will help users to know a bit more about the content available in the search result links.